Society for Development Alternatives, in partnership with Antenna Technologies, Switzerland used WATA technology to productize sodium Hypochlorite solution under the brand name of Aqua+. It uses a simple, manageable process of electrolysis to convert a mixture of salt and water into sodium hypochlorite. The resulting solution can be used for purifying water and make it safe for drinking. It is an affordable and reliable water purification option for the Bottom of Pyramid (BoP) households and protects the local communities against waterborne diseases such as diarrhea and dysentery. Aqua+ is a 50 ml bottle of Sodium Hypochlorite solution that is ideally suited for the BoP. This affordable solution can provide safe drinking water to a family of 5 for 1 month for only Rs 35.
A production facility has been set up at TARA gram Orchha, employing the local community with a production capacity of 90,000 bottles per month. Development Alternatives also developed a comprehensive Quality Control Protocol, Environment Health and Safety (EHS) Manual and Operational Health and Safety (OHS) plan. MOU’S with 3 channel partners (Ideal Safety Systems, PAHEL and Servals Automation Pvt. Ltd) have been signed to provide a bigger geographic spread to enter new markets. Ipsos Research Pvt Ltd. also partnered with TARA to develop marketing collateral to support the company’s sale and distribution strategy. Presently Aqua+ is marketed by TARAlife Sustainability Solutions Pvt Ltd for larger outreach among the masses all over India.